![]() ![]() Just Enough ResearchĪt An Event Apart Orlando, Erika Hall presented her talk, Just Enough Research, makes the case for doing the research necessary to help the products, services, or interfaces we design in the safety and comfort of our workplaces to survive and thrive in the real world. A good story is more powerful than a stack of facts. Beyond MeasureĮven though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches. However, that time may be coming to an end. The tools and practices that carried over from graphic design have worked well for us in software design since the advent of graphic user interfaces. Erika loves helping people overcome the often invisible organizational barriers to doing good work. She is the author of Just Enough Research, now in its second edition, and Conversational Design, both from A Book Apart. ![]() ![]() Her consulting practice focuses on helping organizations make better, more evidence-based decisions. Erika Hall is the co-founder and Director of Strategy at Mule Design. ![]()
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